A man with talents that extend beyond music. Early in his career, Travis Scott has broken new ground in fashion and design, even fast food.
One of his hallmarks has become his design collaboration with Nike. In this post, we present some of his most popular sneakers.
First up is the shoe that gave the classic Air Force 1 design a new face: the Nike AF1 "Travis Scott AF100" Low.
The year is 2017. Nike launches, in celebration of the Air force 1's 35th anniversary, a collaboration with 5 designers who will create 5 own models of the white doja. The people are: Virgil Abloh, Acronym, Don C, Roc-A-Fella and Travis Scott.
The artist's composition becomes unique with the white fabric and off-white seams contrasting with a metal swoosh. On top of the shoelaces we also find each patch with the "Cactus Jack" and "Dead Smiley Face" logos in combination with each set of a pair of grills that we often see the artist wearing.
Next up is La Flame's Air Jordan model: Nike AJ1 "Fragment x Travis Scott" High.
With the AJ1 Royal model from 1985 as a blueprint, Travis Scott and Japanese designer Hiroshi Fujiwara, whose design entity goes by the name Fragment, set out to create a new addition to the Jordan 1 family. In 1985 the model is revived, 36 years later: Out comes one of Travis Scott's most famous Jordans.
As seen before, Scott likes to play with Nike's swoosh, this model will be no exception. The inverted swoosh gives the basketball shoe a unique look, to say the least. The off-white sole combines softly with the white leather. The color of the sole may also be a tribute to the 1985 model, in reference to how the soles of the older Jordan shoes often aged to an off-white/light yellow shade. In the tongue of the shoe we also find a "stash pocket". What one chooses to hide there is none of our business to say.
On the right heel we find Fragment's logo and on the left, Cactus Jack's Dead Smiley logo. The design is available in both a high-ankle and a low-ankle variant.
In 2020, Travis Scott and Nike SB come together to create a new, unique pair of dunks. With crazy combinations of flannel, leather, rope and bandana print, Travis' first skater shoe is born: the Nike SB Dunk Travis Scott Low
On the rapper's skater shoes, we find a variety of different materials and colors. The color brown is one. Like many of his other creations, Scott has 7 different shades of brown covering the shoe, with the tongue and heel in suede material. In a beautiful contrast, we meet a denim fabric with the classic bandana print "Paisley". In the middle, a flannel print. The shoelaces are something that clearly stands out on the shoe, as they are actually wide crocheted cotton ropes, which gives the shoe a more rustic appearance.
The project, like many other of La Flame's works, becomes a hit. To this day, the Nike SB Dunk Travis Scott Low remains one of the most popular shoes Scott has designed.
The rapper, entrepreneur and designer has, in his few years, made a splash in the fashion world. Travis Scott's unique color combinations and unexpected fabric materials always take us by storm. We at Merch patiently await the icon's future artwork…