The start

Merchsweden started at the end of 2017 as a UF company in Västerås, where it sold exclusive and limited clothing and shoes on Instagram under the name @merchsweden. In 2018, we won the UF company of the year competition in Sweden and got to compete in the EC in entrepreneurship.


Limited company

After the successes during the UF year, we chose to continue running the company as a limited company. In autumn 2018, we became a registered limited company in Sweden.



3 years of selling sneakers and clothes on Instagram, we decided to take the step further and start www.merchsweden.se where we now sell sneakers and clothes from the brands Stone Island, Moncler, Valentino, Air Jordan, Nike Dunk, Adidas Yeezy and much more more.



At the end of 2021, we started pre-orders where you as a customer can pre-order shoes we don't have in stock. This is so that we can deliver shoes that are difficult to get hold of for private individuals.


Pop-up store

During the summer of 2022, we had our first ever pop-up store in Visby during Gotland's most visited weeks. Read more about our store here .