Industry news
Barbie has hit big and now Nike is releasing Barbie dunks.
barbie vs. Oppenheimer has become the movie duel of the decade and has created huge hype ahead of their joint premiere on July 21st. Internet memes and collections have helped...
Adidas Yeezy Is Back This Fall - Here's What's Confirmed
After the recent controversy, breakup and tense atmosphere, it is now rumored that the brands will soon release their final collaborations. Here's a summary of what we know so far...
Aimé Leon Dore designs a pair of New Balance 650.
Aimé Leon Dore and New Balance have continued their successful collaborative journey by releasing a new series of their co-branded products. This time it is the classic high sneakers in...
Pop-up Shop Forced To Close - A Security Risk No One Could Predict
In an unfortunate turn of events, the highly anticipated pop-up store was forced to close its doors due to unforeseen security risks. What should have been an exciting and exclusive...
ASUCS ACTIBREEZE 3D Slide Mako Blue
The trends around mules, clogs and slides don't seem to be slowing down anytime soon, so sportswear brands continue to participate in this intense foot race by launching a variety...
Netflix and Lacoste launch a joint clothing collection with the favorite series
Netflix and Lacoste have now teamed up to create a clothing collection to celebrate some of the most popular series on Netflix. The collection includes clothing and accessories such as...
Pharrell takes over as Creative Director at LV from Virgil Abloh
Pharrell Williams is a well-known icon with many talents. Together with Chad Hugo, he formed the producer duo "The Neptunes", and during the late 90's and early 00's they were...
Nike sues BAPE for plagiarism - after 20 years
BAPE, also known as A Bathing Ape, is a brand that is well known in the fashion industry. Since its founding by acclaimed designer Nigo in Tokyo in the early...
Sneaker of the year with Merchsweden
2022 has finally come to an end, or maybe you haven't longed for it? Regardless of whether you think 2022 has been a good or a slightly worse year, I...
SneakerFreaker Interview: Niek Pulles
The following text is an excerpt from an interview with Niek Pulles from SneakerFreaker Magazine Issue #48. Buy your own edition here . Have you ever looked at a cool...
Patta x Experimental Jetset x Converse
Converse goes up and down with local heroes Patta and the incredibly unique Experimental Jetset. Their joint latest sneaker release, the Chuck 70, represents the multi-directional journey of urban life...
SneakerFreaker Issue #48 - The world's greatest Jordan collection
You read that right, SneakerFreaker Issue #48 is now available for purchase at Merchsweden. In this edition, you can read about the world's coolest collection of Jordan shoes, among other...