Hungry, quick-thinking and a little crazy. Streetwear brand Merch Sweden sells shoes like never before via videos on Tiktok and has gone from 0 to 25 million in five years.

What are the keys to success? Hear Tiktok celebrity Fredrik Rinaldo talk about ✔️ ground-breaking marketing ✔️ proximity to the audience ✔️ how they worked in Viktor Leksell ✔️

“I have turned down requests many times. It can be tempting for a 22-year-old to take the money, but I'm not looking for the quick buck," says Fredrik Rinaldo.

Read the full article about our CEO and owner Fredrik Rinaldo at Breakit .